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Happily Delivering Happiness
Amit started his journey as a tech entrepreneur with OmniBridge 20 years ago with a strong/immense desire to assist companies/organizations and entrepreneurs to develop awesome products. He has helped tech companies launch and establish products globally. Most of his time is spent building businesses by knowing [how end users use] / [the pain points enduser face while availing] their products and services and optimize its utility value which will help change the way they do things and bring in a positive difference to the end users.
Before diving in as a full-time entrepreneur Amit worked as a market research analyst for leading FMCG companies to study consumer behavior and its impact on their product promotion strategies. To understand the grass root problems and challenges Amit got involved in promoting products to retailers and end customers as well, he worked as a consultant with one of the leading product promotion agencies helping leading FMCG brands like Colgate Palmolive and SG Johnson.
Along with his tech startups Amit takes deep interest in organic farming and is trying to help promote methods of organic farming within the farming community around Pune. With experimenting on maximizing the produce and taking it directly to the end customers which will give maximum benefit to the farmer.
Pritam is passionately curious about everything which happens around him and in the organization. He is a true team-oriented leader with successful experience of over 22+ years in carving out National Award Winning disruptive products like TraffiCop and establishing a “Core-UX” oriented processes in the organization. His firm belief on “People inclusiveness” has not only helped every member in the organization to excel on their professional goals but also keep a vision firmly set on organizations values & growth.
"Should organizations focus on efficiency or innovation?"
Pritam said: "We have to innovate continuously to sustain our growth by keeping customers & team members at the core of our business."
Besides being UX-Certified Analyst, Happiness Coach & Mindfulness Practitioner and Trainer, Pritam is dedicated towards staying fit and follows his fitness regime meticulously. He encourages all OBians to maintain a healthy - physical and mental state in order to get optimum productivity, balanced personal and professional life. He is passionate about writing and keeps sharing blogs evolved from his real-life experiences on
His personally favourite quote “Committed to deliver happiness around”.
Early Entrepreneurial Life 2005-2007
Filled with passion and exuberance we ventured into the world of mobility.
In 2005 itself, we became affiliated to India’s first PDA manufacturing company PicoPeta (“Simputers”) as development partners on embedded linux.
In 2006, we became Asia-pacific’s first development partners to BlackBerry & Fujitsu, Japan.
It was not long before we started to work with global brands like Pepsico, DHL, Barclays, Vodafone etc.
National Award Winning Product “TraffiCop” 2008-2013
Noticing the chaos at the traffic signal, gave rise to a product idea TraffiCop came into existence. This was the first mGovernance solution in India meant for traffic police.
In 2010, we successfully launched the TraffiCop project. Same year Omni-Bridge received 2 national awards - : Most Promising Entrepreneurship by ISBA & Best Innovative & mGovernance Software of the year by Urban and IT Ministry of Government of India
Product & Services Journey Continues... 2014 - 2020
Working on brainchild product TraffiCop taught us many valuable lessons which helped to build the next generation products like Plug-able & SellEezy.
Since 2018, we have introduced strong UI & UX practice which was inculcated in all the services projects. The practice is well led by HFI certified analysts.
In 2019, we started to build a B2C product - SellEezy which is a SaaS based eCommerce platform targeted at SOHO customers.