Pedagogy
India’s most popular & trusted entrance test preparation app for exams like NEET, IIT JEE, NET
Challenges
Pedagogy wanted to build a mobile & web application to deliver competitive exam content to students at an affordable price. Before they engaged with Omni-Bridge, they struggled to implement a digital solution like:
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Unable to convey product’s value proposition
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Poor sales conversion
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Poor usability of the application
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Expects proactive response from students
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No application-level hooks/stickiness
Opportunities
To overcome the above challenges, Pedagogy approached UX team of Omni-Bridge (OB) to uplift entire user experience of the product keeping user-centred approach. This included :
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Conducting comprehensive user research by talking to existing students
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Build a tailor-made product's UX strategy
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Design UI adhering above UX strategy in mind
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Conduct user testing & validation process
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Conduct time-to-time user's usage analysis &
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Enhance the UI based on usage analysis
Solutions
After conducting comprehensive user research, we came up with completely tailor-made UX strategy for Pedagogy product, we named it “Triple-Es”.
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1st "E” stands for “Enable” where we used persuasion & trust principles to enable student to subscribe to the platform via:
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Upfront communicating strong product value proposition
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Simple pricing technique called power of three
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Give freebies, as early as possible
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Strong testimonials & success stories
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Highlight product usage process & experience through intuitive storytelling format.
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2nd "E” stands for “Engagement“ where we focused on engaging subscribed students to the platform as effectively and efficiently as possible via:
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Usability
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Intuitiveness
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AI based powerful recommendation engine
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Navigation
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Stickiness/hooks
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3rd "E” stands for “Enhancement“ where we closely observer students response towards above two and holistically evolve the product experience via:
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Continuous refinements in messaging based on analytical data
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Evolving digital marketing strategy
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Proactive support team
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Conducting adhoc usability audit
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Run student happiness survey’s and review feedbacks
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The Results
Together with Pedagogy, we revamped a mobile & web solution that revolutionized how aspiring students looked at exam preparation.
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Instantly communicate product’s value proposition on the website & mobile
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6-8% gain in sales conversion
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3x improved conversion from Trial-to-Paid subscription
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15% improvement in student engagement due to relevant application level hooks/stickiness
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Proactive support response built better brand recognition & recollection
