India’s most popular & trusted entrance test preparation app for exams like NEET, IIT JEE, NET


Pedagogy wanted to build a mobile & web application to deliver competitive exam content to students at an affordable price. Before they engaged with Omni-bridge, they struggled to implement a digital solution like:

  • Unable to convey product’s value proposition

  • Poor sales conversion

  • Poor usability of the application

  • Expects proactive response from students

  • No application-level hooks/stickiness



  • To overcome the above challenges, Pedagogy approached UX team of Omni-Bridge (OB) to uplift entire user experience of the product keeping user-centred approach.

  • This included :

  • Conducting comprehensive user research

  • Build tailor-made UX strategy

  • Build UI keeping above UX strategy in mind

  • Conduct user testing & validation process


After conducting comprehensive user research, we came up with completely tailor-made UX strategy for Pedagogy product, we named it “Triple-Es”.

  • “1st E” stands for “enable” where we used persuasion & trust principles to enable student to subscribe to the platform via:

    • Upfront communicating strong product value proposition

    • Simple pricing technique called power of three

    • Give freebies, as early as possible

    • Strong testimonials & success stories

    • Highlight product usage process & experience through intuitive storytelling format.

  • “2nd E” stands for “engage“ where we focused on engaging subscribed students to the platform as effectively and efficiently as possible via:

    • Usability

    • Intuitiveness

    • AI based powerful recommendation engine

    • Navigation

    • Stickiness/hooks

  • “3rd E” stands for “enhance“ where we closely observer students response towards above two and holistically evolve the product experience via:

    • Continuous refinements in messaging based on analytical data

    • Evolving digital marketing strategy

    • Proactive support team

    • Conducting adhoc usability audit

    • Run student happiness survey’s and review feedbacks


The Results

Together with Pedagogy, we revamped a mobile & web solution that revolutionized how aspiring students looked at exam preparation. 

  • Instantly communicate product’s value proposition on the website & mobile

  • 6-8% gain in sales conversion

  • 3x improved conversion from Trial-to-Paid subscription

  • 15% improvement in student engagement due to relevant application level hooks/stickiness

  • Proactive support response built better brand image 

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