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Pedagogy - UX Case Study

-- COMPREHENSIVE UX SERVICE FOR SMARTBOOKS APP --

Challenges

  1. Unable to convey product's value proposition

  2. Poor sales conversion 

  3. Poor usability of the application

  4. No application-level hooks/stickiness

  5. Needs proactive response from students

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Scope of Work

  1. Product envisioning

  2. Research & analysis

  3. UX Product Strategy 

  4. Design (wire-framing & prototyping)

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Iterative UX Design Process

  1. Empathise

  2. Define

  3. Ideate 

  4. Prototype

  5. Usability testing

  6. Implement & monitor.

Stakeholder's Questionnaire

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Design Canvas

Design canvas helped us to understand how well synced the key stakeholders of an organisation are about the product thus allowed us to stay focused & prioritise on the key aspects of the product.

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Business Canvas

Business canvas helped us to understand the key forces (internal & external) which are & will impact the product in long-term.

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Value Proposition Canvas

The value proposition canvas has two side. With the Customer Profile we clarify our understanding about the customers/users and with the Value Proposition we describe how we intend to create value for the customer/user.

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Value Fit Statement

A value fit statement is a concise expression that articulates how a product aligns with the values, needs, and preferences of its target customer/user. It also communicates the unique value proposition of the product that resonates with potential customers and differentiates it from competitors.

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Persona & Interview Schedule

User persona helps identify relevant user segments who would be using the product. Proto persona is a fictitious depiction of the user (drawn in office), whereas actual persona is derived based on facts & findings from an on-field visit.

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Key Findings

All gathered information from field research is shortlisted as :

  1. Coach connect for discussing specific topic or guidance

  2. Help in prioritization or planning for exam

  3. Provision to set goals & track progress 

  4. Bite size videos for specific topic or attempted questions 

  5. Logical grouping of books

  6. Live quiz or competition

  7. Access to summary notes of toppers or institutes (quick revision)

  8. General information related to exams 

  9. Personalised study plan for specific exam

  10. Offline accessibility

  11. Family pack pricing

Primary Nouns & Task Priotitization 

Prioritization charts gave us a simple way to assess and analyse what is most impactful to the user and business, in a collaborative, disciplined way.

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User's Mental Model

A user's mental model refers to their internal representation or understanding of how a system works, based on their past experiences, knowledge, and assumptions.

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The Product's UX Strategy

The product's UX strategy was developed based on data collected from stakeholders and extensive user research, outlining how the user experience will be created, provided, and maintained over the course of a product's lifetime.

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Navigation Pattern

It’s worth noting that mobile sites and native apps present unique design challenges. For example, mobile sites have limited gesture controls, while native apps are able to leverage native functionalities.  Good blend of information architecture & navigation pattern helps to create the seamless mobile experiences which users desire.

We conclude that the best navigation pattern for our app would work with:

  • Hybrid scheme with combination of Dashboard, Tabbed and Hub & Spoke.

  • Task based organisation scheme.

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Information Architecture

Business canvas helped us to understand the key forces (internal & external) which are & will impact the product in long-term.

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Design Solution

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