User Experience

User Experience Process

To have differentiating product experience, a first step is to understand the product vision, business goals, user segment and market need behind it. Our team engages with the key stakeholders in a series of interactions to fully understand the above.

This phase is extremely critical for the success of the product. The biggest misconception is that research is time-consuming & costly affair. Yes, it is, but it’s much cheaper against lengthy change requests cycles & ROI. This phase tells us about the actual user needs.

All the findings are collated and thoroughly analyzed by our team of UX’perts. This phase can lead to eye-opening findings and more often than not product vision and user needs are different. This phase helps to identify & realize this fact early-on.

If the design process doesn’t start with a pencil & paper, means something is not correct. We design sketches with strong reasoning and utilizing every bit of gathered information and keeping user’s problem statement at the core.

To identify whether our designs & development what we came-up with is actually going to work with the target user groups, is by conducting frequent user testing, observing user’s behavior, feedbacks and making necessary changes.